Chinese tech giant DJI, best known as the world's largest drone maker, is preparing to enter the oversaturated but fast-growing robot vacuum cleaner market. According to a report by the state-run China Securities Journal, citing internal sources, DJI will launch its first smart robot vacuum cleaner with suction and wet cleaning capabilities, called DJI ROMO, this month.
Although DJI has not yet officially commented on the information, photos of the packaging of the new product – DJI ROMO – have already appeared online, further confirming the imminent arrival of the product on the market.
DJI ROMO: Four years of development to enter a saturated market
The new DJI ROMO is the result four years of development, which shows the company's seriousness in expanding beyond its core business segment - drones. The move means a direct clash with competitors such as Roborock, Ecovacs, Xiaomi, Dreame and iRobot, which already dominate the global smart cleaning market.
The robot cleaner market reached 20.6 million units sold, which is 11.2% growth compared to the previous year, reports the consulting firm IDCMeanwhile, he has Roborock largest global share (16 %), and follow him iRobot (13.7 %) and the other Asian giants.
A smart move during a time of shopping euphoria
DJI is perfectly positioned for this with its new device – DJI ROMO. 618 shopping festival, which is considered one of the largest e-commerce events in China. In addition to traditional discounts, this year's festival is also accompanied by government subsidies for the purchase of electronics, which could greatly accelerate sales of the new DJI ROMO cleaner.
In the last quarter of 2024, as many as 1.75 million robot cleaners, which represents almost 30 % growth compared to the same period a year earlier – mainly due to the aforementioned incentives for consumers.
By mastering AI, DJI has a great chance to present an excellent and more than just a competitive product.
But is the market already saturated?
Analysts IDC At the same time, they warn that excessive dependence on subsidies can have a negative impact on medium-term demandConsumers who rushed their purchases due to discounts may no longer reach for new devices in the second half of 2025, which may slow down further market growth.
Nevertheless, DJI with its strength in the field of artificial intelligence, sensor technology and autonomous systems represents a serious competitor to existing brands. If DJI ROMO managed to transfer DJI's philosophy of precision, usability, and technological sophistication from the air to the ground, it could greatly shake up the cards in this segment as well.
